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Digishala TV: A dedicated TV channel on DD Freedish to promote digital payments

In a move to digitally empower millions of Indians in rural areas and educate them about how to do cashless transactions, Ministry of Electronics and IT has introduced 'Digi Dhan Abhiyan' campaign to enable every citizen, small trader and merchant to adopt digital payments in their everyday financial transactions.
Digishala TV: A dedicated TV channel on DD Freedish to promote digital payments

Digishala TV: A dedicated TV channel on DD Freedish to promote digital payments

“Television is one of the most effective and far-reaching mediums to create awareness and impart education. We are rolling out a dedicated TV channel to inform citizens about digital payment ecosystem, benefits and processes,” Minister of Electronics and IT Ravi Shankar Prasad said.

DigiShala is a free-to-air channel and it is available on nationally on DD Free Dish DTH service. The potential viewership of the channel was more than 2 crore people across the country.

The channel, aimed at the rural and semi-urban population, would show programmes depicting step-by-step demos of making digital payments using UPI, USSD, Aadhaar, e-wallets, cards, besides various talk shows and panel discussions on products and services offered under Digital India.

Mr Prasad said the aim was to help citizens and small traders to switch to digital payments.

The launch of the TV channel is part of the government’s ‘Digi Dhan Abhiyan’, under which a new website ‘Cashless India’ has been rolled out.

“The website will serve as a knowledge repository providing information on different types of digital payment methods, schemes to create awareness among citizens, government notifications and guidelines regarding digital payments,” the Ministry said.

Digishala TV channel now available on Dish TV and DD Freedish. If you are not getting this channel then you can tune your DD Freedish set-top box at this frequencies.

Here are technical parameters for Digishala channel:
Position: 93.5°E
Satellite: Insat 4A
Frequency: 11550
Symbol Rate: 29500
System: DVB-S / QPSK / MPEG-2
FEC: 3/4
Encryption: None / Freetoair

for more information and updates of DD Freedish, you can visit

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