MUMBAI: Left with little live content for its cricket specific channel, Neo Cricket Tuesday announced that it has acquired telecast rights for the South Africa-New Zealand series from Max, the India broadcast rights holder for international cricket played in New Zealand.
The South Africa Tour to New-Zealand will comprise three T20s, ODIs and Tests matches each from 17 February to 23 March.
Neo Sports Broadcast COO Prasana Krishnan said, “The series promises to be highly engaging as South Africa is just one step away from being the No. 1 test side while New Zealand is in terrific form after drawing a test series against Australia last December."
The broadcaster had recently reworked a fresh distribution deal with MSM Discovery that would reduce the payout compared to earlier three-year deal that was called-off as Neo had lost the India cricket rights.
Neo will also showcase the four nation Asia Cup from 1-12 March featuring India, Pakistan, Sri Lanka and Bangladesh.