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Cinema TV on DD Direct Plus Platform ??

Softline Creations is optimistic that Indians’ love for movies will work in favour of its new 24-hour Hindi movie channel, Cinema TV. 


Cinema TV is entering the highly competitive Hindi movie genre, which has well-established players such as Star Gold, Zee Cinema, Max, UTV Action and the recently launched Movies OK, among others.

For promotions, the channel has roped in comedian Raju Srivastav as brand ambassador. Conventional medium such as print, television, cinema and outdoor is being used by Softline Creations to spread awareness about Cinema TV.

Meanwhile, when asked whether there was space for another Hindi movie channel, Amin Lakhani, Principal Partner, Mindshare replied, “There are more than 800 channels; it all depends on people and the TV channel. If you have good content and distribution in place, then it will work.”
The free-to-air channel will be available on DTH service providers Reliance Big TV and Airtel Digital TV. The channel will also be accessible on the cable network and is looking forward to the digitisation drive from July 1, 2012 to reach out to a larger audience base.

Let,s See DD Direct plus when adding this channels because many satellite forum giving news that they paid for that.

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