The most popular television programme in the 80s and early 90s has faded from the memory of viewers and so has the channel, the largest public broadcaster in India.
Doordarshan is trying hard to shake off the boring, slow and uninnovative tag it has earned over the years, after the advent of satellite TV.
Starting Saturday, the channel has started telecasting the popular music show Coke Studio. The show will be aired on DD as well as music channel MTV, but at different timings.
DD, with its massive reach across the country, aims to draw more prime-time audience with the unique medley of folk and pop.
Coke Studio, produced by the soft drinks giant, has a huge, dedicated audience not just in the sub-continent but also in places with sizeable Hindi, Urdu-speaking population. Coke Studio comes months after the successful run of the actor Aamir Khan anchored talk show - Satyamev Jayate - on DD, simultaneously telecast on a few other channels.