Zee Q is a Kid channel for fun and entertainment. an edutainment channel targeting children of 4 to 14 years of age.
The channel,will go on-air on 5 November 2012 and will be operated by Zee Learn Ltd, an 18-years old company that also runs a chain of pre-schools and K12 schools.
ZEE Q is going to be available as a pay channel, on digital cable and direct-to-home platforms.
Zee has invested around 100 crores Rupees for the channel with a large percentage marked off for content creation and marketing the channel across platforms. Zee Q will have a mix of home produced and acquired content. Zee already has 31 channels under its ambit.