Aaj Tak is No. 1 across all News Channels in India as per Q1, IRS 2012

MUMBAI: Aaj Tak is yet again the clear number one News Channel across India as per the latest Quarter, Indian Readership Survey 2012. In fact as per the survey Aaj Tak with 59. 21 million viewers is higher than the rest of the national Hindi and English News Channels put together. With a lead of close to 50 million viewers over the nearest competitor, Aaj Tak proves that it is clearly the most preferred in India. The lead by Aaj Tak is so huge that even most of the general entertainment channels are far behind in the ranking.

Commenting on the performance, Mr.Joy Chakraborthy, CEO, TV Today Network said, “The IRS numbers are no surprise and they only add credence to the well known fact that Aaj Tak was number one, is number one and will be number one”. Adding on this further, Mr. Joy Chakraborthy said, “Our leadership position is well established with the closest challenger falling miles behind. The IRS numbers re-emphasize the viewer loyalty to the high quality of our content.

Aaj Tak, part of the TV Today Network has been setting the news agenda for the country since its inception. What makes the leadership even more unshakeable is Aaj Tak's evolution into nation’s most trusted news channel. Its meticulousness, suitability of content and inventive presentation style combined with 'trust' have ensured its leadership position and have allowed it to rule the news space for 11 successive years.

*(Source: IRS 2012 Q1- Individuals, All India( Urban + Rural), C&S 12+Yrs, Channels watched yesterday)

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