MUMBAI: India is expected to overtake the US in 2017 in terms of digital TV penetration while China will have the most pay TV subs at 315 million by end-2017, according to a study by Digital TV Research.
India will follow behind China with pay TV subscribers touching 145 million, the study said.
Based on forecasts for 80 countries, the number of digital TV homes will double between 2011 and 2017 to 1,323 million, according to the new report.
The digital TV world household forecasts report estimates that global digital penetration will climb from 48.6 per cent at end-2011 to 86.7 per cent by 2017.
Of the 648 million digital TV homes to be added between 2011 and 2017, 259 million will come from digital cable. Primary FTA DTT [homes taking DTT but not subscribing to cable, DTH or IPTV] will bring in a further 174 million, with pay DTT adding 5 million. Pay IPTV will increase by 114 million, with pay DTH up 66 million and FTA DTH 31 million.
Report author Simon Murray said: “There were still 714 million analogue TV households (both terrestrial and cable, with a few analog DTH ones) by end-2011. However, this total will fall to 202 million by end-2017. Analogue penetration will drop from 51.4 per cent at end-2011 to 13.3 per cent by end-2017.”
There will be 140 million analog terrestrial homes and 62 million analogue cable ones by end-2017. However, digital cable subscriptions will reach 494 million homes, followed by 220 million pay digital DTH and 139 million free-to-air digital DTH.
Source:- Read more on Indiantelevision.com,
