9X Media recently launched Punjabi music channel "9X Tashan" and Marathi music channel "9X Jhakaas". Although they are already operates Bollywood music channel 9XM, and now they launching another Hindi music channel, 9X Jalwa, on 25 February. you can check source ads popping up on left side of screen on 9xm.
About 9X Jalwa :-
9X Jalwa, touted as a “timeless Bollywood music channel”, will follow the same business model of playing back-to-back Bollywood music with humour-led character’s interstitials and trivia-based slate-shows.
The new channel, with a tagline Koi Shaq, will air songs from the mid-sixties till 2000.
9X Jalwa, which will be tapping 25+ age group audiences in the Hindi speaking markets, will compete mainly against Adhikari Brothers’ channel Mastiii, B4U Music and Sony’s Mix.
Satellite Distribution :-
9X Jalwa will be a free-to-air channel and in first phase of launch, will be available on cable and satellite homes in India. Similar to other channels in the 9X Media bouquet, 9X Jalwa will also have a live streaming facility through its website – www.9xjalwa.in and Facebook officieal site