ZEE Cinema is undergoing a makeover this weekend creating an attractive fusion between the glam of Bollywood and the sleekness of UK city life.
As already exclusively revealed here on BizAsia.co.uk, the change will go across all the various highlights, such as Twin Treats, Bollywood Biggies, Movie of the Month - as well as coming to fore in the break idents - giving the channel a glamorous new identity.
The "glamorous" new look as the broadcaster claims will go live on Saturday (24th March). ZEE Cinema boasts of eight movies per day. This year the channel will be treating its viewers to the biggest blockbuster releases: 'Don 2', 'Agneepath', 'Agent Vinod', 'Barfee', 'Heroine', 'Desi Boyz', 'Players', 'Joker', 'Michael' and 'My Friend Pinto'.
Shaney Burney, Head of Operations, ZEE Europe “We are excited to have ZEE Cinema adorning a highly stunning new look. It will create a strong connect between the world of Bollywood and the Bollywood loving audience here in the UK and Europe. The revamp and the exclusive movies coming up will give us a great opportunity to add a further quality factor to what our viewers enjoy with such passion.”