Multi Screen Media (MSM) has announced the launch of their sports entertainment channel, Six. Six is incidentally the sixth channel under the MSM network bouquet.
Six will look to stand out from the existing channels by targeting young India by providing a mix of entertainment and sports that appeals to both Men and Women. Along with the IPL(Live action from next season) FA Cup and the NBA the has tied up with the Ultimate Fighting Championship (UFC) in USA to bring mixed martial arts to India. The channel has also won rights to broadcast the Fifa World Cup qualifiers which will feature games involving Germany, Netherlands. Brazil and Argentina among others.
Commenting on the launch NP Singh, chief operating officer, MSM India, said, "The channel goes on-air on 7 April. The IPL will continue to be held on Max for this season, but from next season onwards we'll move the league to Six. The exciting tie-up for the channel is the big event; Ultimate Fighting Championship (UFC). Bringing martial arts to the country is something we’re really excited about.”
Man Jit Singh, chief executive officer, MSM added, “We are excited to launch our new premium sports entertainment channel– Six. The channel will launch with the key driver property being UFC Mixed Martial Arts and the best of the first four seasons of the DLF IPL. This latest offering from our bouquet reiterates our commitment to bring the best in every genre to young audiences. SIX is aimed at the informed and empowered youth of the country who are enthusiastic to adopt new sports. We are confident that Six will be the Premier Sports channel and stand out by fulfilling its promise to cater to the twin passions of the country – Sports and Entertainment.”
Euro RSCG will handle the channels creative duties while OMD handles the media duties.