Softline Creations is optimistic that Indians’
love for movies will work in favour of its new 24-hour Hindi movie
channel, Cinema TV.
Cinema TV is entering the highly competitive
Hindi movie genre, which has well-established players such as Star Gold,
Zee Cinema, Max, UTV Action and the recently launched Movies OK, among
the channel has roped in comedian Raju Srivastav as brand ambassador.
Conventional medium such as print, television, cinema and outdoor is
being used by Softline Creations to spread awareness about Cinema TV.
Meanwhile, when asked whether there was
space for another Hindi movie channel, Amin Lakhani, Principal Partner,
Mindshare replied, “There are more than 800 channels; it all depends on
people and the TV channel. If you have good content and distribution in
place, then it will work.”
The free-to-air channel will be available
on DTH service providers Reliance Big TV and Airtel Digital TV. The
channel will also be accessible on the cable network and is looking
forward to the digitisation drive from July 1, 2012 to reach out to a
larger audience base.
Let,s See DD Direct plus when adding this channels because many satellite forum giving news that they paid for that.