Prasar Bharati may sue TAM for raw deal to DD
By Source: Himanshi Dhawan Timesofindia
New Delhi: Close on the heels of the NDTV lawsuit,Prasar Bharati is considering legal action against Television Audience Measurement (TAM) for suppression of data related to viewership for Doordarshan and its allied channels.The issue is likely to be discussed in the Prasar Bharati board meeting on August 6.
Prasar Bharati CEO Jawahar Sircar said,I am keen on taking legal action against TAM.But we are still in discussions with our legal counsel.The final decision will be taken by the board and we will abide by it.
Doordarshan has 37 channels,including DD Bharati and DD National,besides four allied channels like Lok Sabha and Rajya Sabha TV.With its 1,415 transmitters,DD enjoys an enviable 92% coverage of the country through its terrestrial network.These would constitute a viewership of about 2.5 crore people.The state broadcaster also has DD Direct Plus that has more than 1 crore subscribers amounting to at least 3.5 crore viewers.
However,sources say that despite the largest viewership base DD has always been short-changed by TAM when it came to viewership ratings.
DD channels never notch high television rating points and our revenues have over the years suffered tremendously because of that, a source said.
Prasar Bharatis revenues have in fact stagnated at Rs 1,200-1,400 crore in the past few years.This has forced it to turn to the public exchequer to sustain itself.
- Home
- DD Direct+
- _DD Direct+ Channels List
- _DD Direct+ Frequency List
- Tata Play
- _Tata Play Channels List
- _Tata Play Frequency List
- _Tata Play Recharge
- Airtel DTH
- _Airtel DTH Channel List
- _Airtel DTH Frequency List
- _Airtel DTH Recharge
- Sun Direct
- _Sun Direct Channel List
- _Sun Direct Frequency
- _Sun Direct Recharge
- Dish TV
- _Dish TV Channel List
- _Dish TV Frequency List
- _Dish TV Recharge
- d2h
- _d2H Channel List
- _d2h Frequency L.ist
- _d2h Recharge
- Zing Digital
- _Zing Digital Recharge`
- _Zing Digital Channel List
- OTT/IPTV
- _Netflix
- _Watcho
- DTT
- Installation
- _Dish Antenna
- _Set-Top Box