Ministry of Information and Broadcasting (MIB) has released an advisory to all MSO and Cable operators directing them to displaying the caption / ticker on DD Sports channel, during the occasion of live broadcast of sporting events of national importance.
As per order, MSOs / DTH and Cable TV platform should have to run this scroll — ‘This match/game can also be viewed on DD Sports channel on DD Free Dish DTH and DD’s terrestrial network on free to-air basis’ — in appropriate colour, font and size making it prominently visible every 15 minutes.
This ticker / information will be display from the starting point of live broadcast till end of live broadcast event on the DTH / Cable TV platform.
“The broadcaster companies concerned shall adhere to the above instruction strictly. This order will come in force with immediate effect,” the MIB said in the order dated 25 April.
An industry source stated that this direction is taken by MIB to promote DD Sports, DTT Service and DD Freedish.
The order will come in force with immediate effect says the authority. You can read original MIB Notification from here